Jumping off of the successful Citibike campaign in NYC, we expanded the bike-sharing program to the sprawling metropolitan city of Miami.
The program officially kicked-off in December 2014 with a launch party in Miami's historic Bayfront Park. The party got locals and tourists alike pumped up and excited about Miami's newest transportation initiative. The program is still expanding and new bike kiosks are popping up all over town.
My role: copywriting for the majority of the headlines (about 60 in total), concepting for the launch event, strategically placing all of the headlines with the best, most contextually appropriate kiosks.