Big Brothers Big Sisters
Big Brothers Big Sisters of Miami is a mentoring organization, helping thousands of children each year through one-on-one relationships with caring adult volunteers.
Each year they have trouble meeting their male mentor needs, so they wanted a campaign to get 100 men in 100 days. Our solution? Have a Man Drive! Instead of just convincing men to volunteer, we targeted women to donate their men to the Big Brothers Big Sisters cause.
My role: concept, wrote print ad and billboard headlines