Content strategy, Voice & Tone, Copy Deck

Quick serve restaurant and fast casual dining are fiercely contested spaces, where margins are razor-thin and a single misstep is felt in the bottomline at the end of each day. In the summer of 2018 I helped develop the copy and messaging platform for Creator — a culinary robotics company that’s using AI and robots to cook and build burgers to order. Creator set out to make a splash in the restaurant industry, redefining gourmet food that’s served as fast as possible, at a price everyone can afford. Since launch the public and media response has been overwhelmingly positive.