I was fortunate enough to help establish and execute Magic Leap’s brand voice LIVE on their Twitter feed during the release of Magic Leap 1, Magic Leap’s first ever LEAPcon, and the launches of various partnerships including ML’s partnership with Rovio, Revolution Games, WetaWorkshop, MIT Labs, and more.

Below is a very small sample of the tweets I wrote as Magic Leap. Unless the post was an announcement, the posts, responses, and retweets were written on the fly. The voice I helped establish for Magic Leap is still used today.