On March 11, 2014 the New York Times ran Apple's iPhone 5c "Every color has a story" interactive banner. The banner was designed to showcase the fun animated color stories we rolled out on Apple's tumblr page under the handle isee5c. The banner linked to apple.com where people could choose their hardware/case color combination and purchase the iPhone 5c.

My role: copy, design concept, concepted and produced "Houston and Bowery", "Power up", "Enjoy the show", "POP!", "Pump it up", "Baaaa", Skate date", and "Gotcha".