EXPERIENCE

Associate Creative Director (Copy) / Senior Writer - Current

• Apple

  • Select project list :

    • Apple Accessibility (redesign 2025)

    • Diversity & Inclusion (relaunch 2025)

    • Environment (redesign 2024)

    • HomePod (2nd Generation) Launch

    • Apple ‘Luck"‘ Homepage takeover

    • Apple “Prehistoric Planet” Homepage takeover

    • Apple iPhone 12 Pro and iPhone 12 launches on .com

    • Apple Services Launch

    • Apple AirPods Family Product Page Launch

    • Apple TV+Home Launch

    • Apple Arcade - Redesign

    • iPhone + Apple Watch “Power of Plus” dot com launch

    • Apple TV 4K dot com launch

    • Apple “Behind the Mac” campaign on dot com

    • Apple Card Launch (original)

    • Apple watchOS 4 dot com launch

    • Apple HomePod (original) launch (2017)

    • Apple Swift Playgrounds dot com launch

Founder/Partner - Current

• insidecompany

Writer/ Brand Consultant

• Airbnb

• Rivian

• Google

• Facebook / Meta

• Lucid Motors

• Dropbox

• Oculus

• Casper

• Piaggio

• All Turtles (AI start up incubator)

• Magic Leap (VR)

• Shopify

• Samsung

• Lego

• Nickelodeon

• Royal Caribbean Cruise Lines

• Celebrity Cruises

• Sony

• Samsung

• Oddfellows

• Cirque Du Soleil

• SID LEE

• Dots / Two Dots / Dots&Co

• 72andsunny

• BBH-NY

Writer
TBWA \ media arts lab, Los Angeles, CA
Produced work: 

• Concepted and sold Cannes Grand Prix-award winning campaign: World Gallery / Shot on iPhone 6

• “isee5c” campaign (Apple's first social media campaign)

• “FaceTime Every Day” iPhone commercial

• “Music Every Day” iPhone commercial

• “Discover” iPhone commercial

• “Brilliant” iPhone commercial

Copywriter
Crispin Porter + Bogusky, Miami, FL

• Produced work for MetLife Superbowl XLVI, Big Brothers Big Sisters, Coke Zero, and vitaminwater

Writer
TIME Magazine, New York, NY

INDUSTRY RECOGNITION

2023 - Webby Award (currently nominated) - Apple, “Luck” Movie Homepage Takeover, Entertainment category
2021 - Webby Award Winner - iPhone 12, People’s Voice Award Winner
2020 - Adweek Creative Top 100
2018 - Awwwards winner - inside.company website
2016 - Cannes Lion Shortlist - Facebook, Celebrate Pride
2015 - Cannes Lion Grand Prix - Media Arts Lab, World Gallery / Shot on iPhone 6


EDUCATION

UCLA, Los Angeles, CA
Screenwriting (Feature & TV)

Miami Ad School, San Francisco, CA
Copywriting

New York University, New York, NY
BA in English and American Literature  
Magna cum laude, Graduated in 3 years
Founder’s Day Award recipient for academic excellence