Apple's first foray into social media — this campaign is made up of a series of fun 15-second animations that bring the unique color combinations of the iPhone 5c to life. The campaign is targeted at a younger audience and runs online and in cinema. My partners and I concepted and produced "Catwalk", "Viva o Carnaval", "Enjoy the show", "Houston and Bowery", "Skate date", "Gotcha", "POP!", "Power up", "Baaaaa" and "Showtime" among others that have yet to be revealed.