MetLife - Superbowl XLVI

MetLife ran the Super Bowl ad "Everyone" that featured the Peanuts characters and dozens of other cartoon celebrities never before seen on TV together. The ad delivered the empowering message that everyone, everywhere, should have access to the financial security they need.

To create buzz around the MetLife Super Bowl commercial, we put the cast on social media. The classic cartoons got their own facebook pages to share pictures of their Super Bowl party, post behind the scenes videos of their commercial, and interact with fans.

The Facebook Page.

Sample of images made for the event.

Sample of Facebook posts made by various characters.

My role: copy writing for all of the characters