Florida residents can’t resist photographing their state’s weather. From its perfect 80-degree winters to its tumultuous hurricanes, residents every day capture the essence of their beautiful state by simply snapping photos out their windows. Visit Florida is taking these images and updating a weather map in real time, based on user-generated images and chatter. This user-generated weather map will give the residents and out-of-towners alike the most up-to-date and accurate weather information.

In conjunction with “A Million Meteorologists” — Visit Florida’s user-generated real-time weather map — VF’s weather app scrapes user-generated photos around the state to give app users not only the temperature outside, but also a real-time photograph of what is happening.

My role: concept, writing